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Platform for CRM system on the basis of telematics data

Benefits for Car Makers:

Availability of convenient and high-demand services for car control and management will become an important additional argument in favour of purchase of your brand car.

Logging on to the insurance telematics program will reduce the cost of Casco insurance and the cost of car ownership for careful drivers.

The solution will allow getting real statistics of the car use, which can be applied for creation of targeted and more attractive offers for the customer.

Information collection about the car use area and the driving style will help to create a more objective picture of targeted audience.

A remote diagnostics will enable to provide a better qualified and a quicker assistance on the road, which will increase the customers loyalty.

The solution will provide the possibility to establish a direct communication channel with the customers.

Due to the feedback from the customers, you will be able to control the distribution network and the quality of their services and increase loyalty to your brand.

Brief functionality of telematics CRM system

The system performs data acquisition and analysis and allows to:

  • Consolidate all the information about the customers (official information from the documents, information about movements, behaviour on the road, routes, etc.) in an integrated database and constantly add new info about the customer by using telematics data;
  • Get information about specifics of the car operation in the Russian conditions;
  • Keep a record of all appeals and works executed by service centers;
  • Create a targeted communication channel with the customers.
Operating principle of telematics CRM system
  • Data from the equipment installed in a car is transmitted to the telematics platform that analyses them and transmits to the CRM system.
  • You get access to the telematics information about the car use (travel routes, journeys frequency, etc.).
  • A car buyer can get access to its car use statistics and additional services through the web-interface and a mobile application. The service support is done through telematics platform.
  • When transmitting data on the car movements, the owner's consent is required.
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Technologies for implementation
of Connected car services
Other solutions for public sector customers and business